The Best Offers to Sell This Year as a Coach

Are people still buying coaching in 2025?
Yes—absolutely yes.

Despite the noise online and the stories of businesses closing, coaching is still in demand. And if you’re a woman coach wondering how to make money as a coach this year, it’s time to simplify, reconnect, and lean into what works.

I had a client recently ask, “Is anyone even buying coaching anymore?” She was overwhelmed by the stories of coaches shutting down and the talk of a saturated market. But the truth is, people are still investing in coaching—they’re just more discerning about how and who they buy from.

Connection Is the New Currency

The biggest trend I’m seeing this year is a craving for connection. With the rise of AI and the fast pace of change in the online world, people are searching for something real.

Coaching offers that deliver real transformation, real support, and real results are thriving.

If you want to get coaching clients, focus on building genuine relationships and showing how you can help. Most people still don’t even know what coaching truly is—so there’s huge potential for growth if you’re willing to step outside of the coach echo chamber and talk to real people with real problems.

The Simpler, the Better

What I’ve seen time and again is that simple offers sell best. The more complicated your offers are, the more they confuse your audience—and confused people don’t buy.

Gone are the days of stacked funnels, overcomplicated value ladders, and massive group programmes with no personal touch.

If you want more clients, simplify.

That could look like:

• A hybrid group offer with some 1:1 access 
• A single high-ticket 1:1 package 
• A low-ticket product that leads into higher-level work 

It doesn’t matter what your offer looks like—it matters that it solves a problem, gets results, and feels good to deliver.

Look at What’s Already Working

Before creating something new, look at what you’ve already sold in the past year. List your offers, how much they made, and how much you enjoyed delivering each one.

This will show you where the magic is happening in your business.

If you’re looking to make money as a coach, your next best offer might already exist—it just needs refining or relaunching. Often, the offers that bring in 80% of your income are the ones you actually love delivering. That’s the sweet spot.

The “Not Saturated” Truth

A lot of coaches think the market is saturated because they spend all their time in coach-centric spaces. But the truth? Most people have never worked with a coach.

Get out and talk to the “muggles” (as I like to call them!). Your neighbours, your old work friends, the people who have no idea what you do—they’re curious, and many of them need what you offer.

This shift in perspective alone can help you find more clients without burning yourself out trying to “stand out” in a crowd of coaches.

Offers That Deliver

The best offers to sell this year are the ones that deliver what they promise.

That might sound obvious, but with the collapse of some big-name programmes recently, trust in the industry has taken a hit. Clients are looking for integrity. They want to know they’ll get support, not just access to a video library and a Facebook group.

Whether you’re offering 1:1 work, group programmes, or courses, make sure your clients feel seen, heard, and held. It makes all the difference.

Keep It Human

If you’re struggling to get coaching clients, go back to basics.

Think:

• What problems can I help solve? 
• How can I show people I can help them? 
• How can I invite them to take the next step? 

You don’t need a fancy funnel. You need a conversation.

And it’s totally possible to move someone from a complete stranger to a paying client through your content, your conversations, and a clear invitation to work with you.

Design a Business That Feels Good

You don’t need a traditional “ascension model” to be successful. You can sell single sessions, a three-month 1:1 package, a low-ticket workshop, or a hybrid group.

Whatever feels good for you—do that.

Ask yourself:

• What lights me up to deliver? 
• What gets my clients the best results? 
• What brings in the most income with the most ease? 

Then build your offers around that. You’ll not only make money as a coach—you’ll enjoy doing it, too.

There’s never been a better time to be a coach.
And the best offers to sell this year? They’re the ones that are simple, effective, and deeply human.

Let your work speak for itself, build those relationships, and trust that your people are out there—waiting for someone like you to show them the way.

Want help mapping out your own simple offer strategy?
Book a free 20-minute chat with me and let’s talk about what’s next for you.